Strategic partnership aims to transform African football into a driver of sustainable development, unity, and community impact.
By IDNN Sports Business Desk | April 24, 2025
[JOHANNESBURG] — The Confédération Africaine de Football (CAF) has officially signed a landmark partnership agreement with Africa Global Logistics (AGL), appointing the pan-African logistics powerhouse as the Official Logistics Partner for two of Africa’s most prestigious football events: the TotalEnergies CAF Africa Cup of Nations (AFCON) Morocco 2025 and the TotalEnergies CAF Women’s Africa Cup of Nations (WAFCON) Morocco 2026.
The deal was sealed in Johannesburg on Wednesday, April 23, 2025, by CAF President Dr. Patrice Motsepe and AGL President Philippe Labonne, reaffirming a relationship that began successfully during AFCON Côte d’Ivoire 2023.
“CAF is delighted to re-establish this partnership,” said Motsepe. “AGL’s involvement shows a deep commitment to football’s power as a socio-economic tool and a unifying force on the continent.”
Logistics at the Heart of Africa’s Football Evolution
The renewed partnership will see AGL provide end-to-end logistics solutions, supporting CAF’s goal of hosting seamless, globally competitive tournaments while fostering local economic participation.
“We want to move Africa forward,” said Labonne. “Through this partnership, we celebrate football’s passion and contribute to local content, gender equality, and community empowerment.”
With operations in 47 African countries, AGL will leverage its logistics network to stimulate job creation, support infrastructure development, and enable inclusive economic growth during the tournaments.
Beyond Football: A Partnership for Pan-African Impact
The alliance goes beyond operational support. It reflects a shared vision of using football to drive transformation. According to CAF, the 2025 AFCON tournament, watched by over 1.5 billion people across 178 countries, will act as a catalyst for tourism, trade, and regional investment.
AGL’s logistical involvement will also strengthen Africa’s sporting economy and reinforce CAF’s aim to build sustainable football ecosystems.
“Our goal is not just to move equipment and people, but to move communities and economies,” AGL stated.
Women’s Football Gets a Logistics Boost
Importantly, the agreement also highlights AGL’s increased commitment to gender equality through its sponsorship of WAFCON Morocco 2026. The logistics firm will support the tournament with the same level of dedication and innovation as AFCON, reinforcing the growing prominence of women’s football on the continent.
“Promoting women’s inclusion in sport is part of our identity,” Labonne said. “WAFCON is more than a tournament—it’s a movement.”
Football’s New Frontier—From Passion to Policy
This partnership isn’t just about transport trucks and cargo planes—it’s about redefining African football’s role as a development driver. With CAF and AGL aligning visions, we are witnessing a new frontier where sports, infrastructure, inclusion, and investment intersect.
The message is clear: football can no longer be treated as entertainment alone. It is becoming a policy tool, a social engine, and a platform for continental pride.
As the continent builds toward AFCON 2025 and WAFCON 2026, one question lingers:
Will more African institutions follow CAF’s lead—turning sports partnerships into platforms for real change?